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citizenM Shoreditch in London: A Hip, High-Tech Stay

At the citizenM Shoreditch in London, rooms are controlled by an iPad, art is Instagram ready and baristas make great coffee. Here, a bit of hip luxury meets high-tech hospitality.

citizenM in London Experience

The citizenM Shoreditch in London is one the citizenM brand of hotels with locations across Europe and in New York.  At the Shoreditch hotel, I experienced a unique stay that melded affordability with luxury, art with fun and convenience with hospitality.

“Absolutely no trouser presses, bellboys, or stupid pillow chocolates.”

-citizenM Shoreditch website

Above photos courtesy of citizenM


The Neighborhood: Shoreditch

Wondering where to stay in London?  Consider the East End. I love that the neighborhood has it all: history, gastronomy, culture and yes, hipsters in their natural environment.  This citizenM Shoreditch in London takes on that creative hipster edge. With its modern entrance, the strikingly urban architecture bursts with contemporary color and a happy mood. The experience continued inside.


citizenM Check-In and First Impressions

Checking in at the citizenM Shoreditch was unlike any check-in process I have experienced at a boutique hotel.  No front desk needed. Think kiosk! We picked which room we wanted from a touchscreen, just like choosing an airline seat.  We had a key card processed and we were done in just a few minutes. A friendly associate was there to not only formally welcome us but answer our questions.


The lobby is an open plan space featuring a cafeteria, café and relaxing spaces.  It was decked out in vibrant modern furniture and art.



The spaces were a feast for the mind, like a contemporary gallery. Tables and shelves were stocked with objects you want to examine up close.  The living room featured a collection of iconic Vitra furniture, and Instagram-worthy art.

I was easing into the creativeness of it all and loving it. Next, the room…

The Room at citizenM Shoreditch

“citizenM says: the perfect amount of space to swing a cat (or one large suitcase) in”                     -citizenM Shoreditch website

Well, no cat to swing! Just our suitcases.

The smart contemporary charm made up for lack of space, from the pillow cases, soap dispenser to the personalized welcome on the flat screen.

citizenM Shoreditch in London


Although on the small side, I found the room to be designed efficiently with storage spaces and cubbies. Forget switches or remotes. Here everything is controlled by an iPad including the lighting, black out blinds, movies (free), TV and music.  There was even a choice for mood lighting: business, party and romantic.


The bed was incredibly comfortable, an XL king-sized bed took up the length of the room. Above it a fantastic wall-length window gave us a unique view of East End in all its funky re-gentrified glory.

were international plugs, enough work space for two and excellent Wi-Fi.

citizenM Shoreditch in London

The shower cabin in the room had a great rainfall shower, plenty of hot water and shampoo and body wash.

Breakfast at citizenM Shoreditch in London

If you don’t think a breakfast can be served in hip kind of way… think again.

The citizenM Shoreditch in London offers a continental and English breakfast buffet.  Select from fresh croissants, yogurt, scrambled eggs, tomatoes, sausage and bacon.

I also loved having a choice of newspapers with my really great coffee! An unexpected “old-school” break in the middle of high technology.


The hotel provides meals or snack all day long.

The Conclusion: citizenM Shoreditch in London

I highly recommend booking a room here where you get value for your money. The location is superb, within walking distance to the Shoreditch tube stop and to the incredible urban world that is the East End.

The modern, contemporary feel and style works on all levels.  I appreciated the luxury elements from the quality mattress to excellent shower.  It was all packaged in a welcoming and laid-back way.  My room had a view that represented the fantastic neighborhood plus black out blinds that ensured a great night sleep.

A big highlight was experiencing the technology incorporated into the stay from check-in to in-room amenities.  The citizenM room iPad was fun to work with and very easy to use – something incredibly convenient and refreshingly different.

Stay at the CitizenM Shoreditch

From £130 a night
Breakfast can be booked in advance for £13.95 (or£15.95 on the day).

Check availability and book your hip stay at the CitizenM Shoreditch on Travelocity.

Have you ever stayed in a hip, high-tech boutique hotel? I’d love to hear about it. Feel free to comment in the comment boxes below.

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